La Cueva Agency
Branding & Multi-Service Creative Agency Website
Scope
Branding + Website Design
Role
End-to-end UX/UI Designer (Brand, Strategy, IA, UI Design)
La Cueva is a creative agency focused on:
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Music production & artist management
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Audiovisual production
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Graphic design
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Photography
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Social media management
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Consulting services
The agency lacked:
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A defined visual identity
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A clear service structure
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A digital presence that positioned them as a professional creative partner
They needed a website that would:
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Showcase their musical releases and artists
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Present their creative services
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Attract new clients
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Establish credibility and brand consistency
The Challenge
The main challenge wasn’t just designing a website.
It was defining what La Cueva actually was.
They operated as:
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A music label
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A creative studio
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A production company
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A talent management agency
But they had no structured brand system or clear value proposition.
The problem:
How might we transform a multi-disciplinary creative collective into a clear, scalable digital brand that attracts both artists and corporate clients?
Goals
Business Goals
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Increase inbound leads
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Showcase portfolio projects
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Expand beyond music into broader creative services
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Build professional credibility
User Goals
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Quickly understand what La Cueva does
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Explore projects visually
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Discover artists
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Contact the agency easily
Brand Development
They had no consistent identity before.
Brand strategy decisions:
Positioning:
A bold, modern, creative agency rooted in music culture.
Tone:
Energetic, ambitious, creative, latin.
Visual Direction:
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Strong red as primary brand color
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High-contrast layouts
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Bold typography
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Large headlines
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Editorial-style imagery
The red became a defining element — powerful, memorable, and aligned with music/creative industry energy.
Information Architecture
The agency offered many services that could easily feel chaotic.
I structured the website into clear pillars:
This structure separated:
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Music (public-facing content)
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Services (client-facing work)
That distinction was critical for clarity.
UX Decisions
1. Visual-first Layout
The creative industry is highly visual.
So the site prioritizes:
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Large imagery
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Project thumbnails
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Clear content blocks
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Minimal text overload
3. Strong Section Anchors
Every section has:
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Large red headers
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Clear segmentation
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CTA buttons
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This avoids scroll confusion and improves scanning.
2. Clear Categorization
Instead of mixing music and services randomly, I:
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Grouped launches
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Created dedicated project sections
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Built strong section headers
4. Service Visibility
On the About page, services are presented clearly as different categories.
This helps corporate clients quickly identify relevant services.
UI System
Color System
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Primary Red
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White backgrounds
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Black contrast blocks
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Occasional dark sections for drama
Typography
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Large uppercase headings
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Clean sans-serif
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Editorial spacing
Components Designed
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Release cards
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Project grid system
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Artist profile cards
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Newsletter module
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Contact form
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CTA buttons
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Category labels
I created reusable visual modules to ensure scalability.
Results & Impact
The website helped La Cueva:
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Present themselves as a structured agency
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Clarify their service offering
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Showcase both artists and commercial work
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Establish a recognizable brand identity
It transformed them from an informal creative group into a positioned creative agency.
